PORTFOLIO
PORTFOLIO
Production Artist/Designer
I’m Peter Virginelli—the guy obsessed with the details and making things look downright amazing. Part production artist, part designer, I love turning wild ideas into reality, whether it’s wrangling printers, collaborating with designers, or coordinating with clients and vendors. I thrive on solving production puzzles, elevating every project with aesthetics, precision, and polish.
My portfolio reflects mix of projects showcasing my versatility, from complex multi-variant labels to full-scale bar buildouts and immersive in-store visuals. Each piece tells a story of my commitment to problem-solving.
Experiential
Immersive design that connects people, stories, and spaces.
Packaging
Labels, boxing, VAPs, cans, the list goes on.
Digital
Web ads, LED boards, the whole digital world.
Displays
Everything from in-store displays to bar build-outs.
Brand Guidelines
Full brand guidelines and multi-page toolkits.
Master visuals, POS, out-of-home, if you print it, it’s there. And who says print is dead?
Transit
Tackling the challenge of uniquely shaped production art.